A New Role of Brands in 2015
In the last decades, the share of intangible assets has increased in relation to tangible capital (cash, real estate, equipment, etc.). Brands, know-how, and competence form the core of the...
View ArticleIs there a difference between design and planning #1?
Perhaps the one thing in common with all areas of design work is the need to realize and prototype, states service designer Esa Rauhala in his research interview. Reima Rönnholm says that, in fact, the...
View ArticleProsumerism and crowdsourcing
Research shows that perhaps the most essential phenomenon related to consuming and consumption is the increase in customers’ willingness to tune and customize products and services to suit their own...
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